Ogilvy

Today I had a meeting with the people from Ogilvy.
Ogilvy is a marketing communications company that has a contract with IBM. It is the largest company in their field and serve over 500 companies worldwide. They execute marketing campaigns and try to brand the services and products of their clients. They make posters, flyers, interactive CD-ROM's and DVD's, games, demo's etc...

My part in the cooperation between Ogilvy and IBM would be the gathering and "translating" the information from the IBM workforce of eID to useful information for Ogilvy. There is also a chance I will be even more involved in the developing of the eID branding concept and work together with the Ogilvy people in their office.

The target of the project should be an eye-catching branding demo, so that end-users and intermediary companies can visualize the opportunities of the eID in their work environment. This demo should be shown on seminaries, congresses and perhaps on a booth in the IBM forum.

Now I have to wait on the reaction of Ogilvy and I hope I will be posting some good news about this project in the future.