Meeting with the eID team

I scheduled a meeting with the eID team and a marketing representative to brainstorm about the proposals I received from Ogilvy. I presented the 3 proposals, equipped by the A3 cardboards Ogilvy has given me. With my analysis in my hand I explained the advantages and disadvantages of each concept.

After a brainstorm session we decided to mix 2 concepts together. This blend has both advantages of the concepts and fits more to IBM's strategy and branding then the used concepts. So now I will make a report of it and present our vision to Ogilvy.