Last meeting with Ogilvy

My last meeting with Ogilvy was this time at IBM. When the representatives of Ogilvy arrived, I guided them from the reception to the meeting room. There I explained in what direction we wanted to go with out movie and how we should combine their 2 scenarios to one solid concept. I also gave some extra information that was needed for them to start working out their first real prototype. Also certain important issues that they didn’t took into account, like the language that should be used, were directed. Furthermore we did a little brainstorming with the support of the 2 marketing representatives of IBM. This briefing will be briefed again by these Ogilvy representatives to their creative team.

On all good stories comes an end. In that spirit stops my cooperation with Ogilvy. If I could, I would finish this project, but unfortunately that is impossible. I really enjoyed my meetings with them and learned many things that you have to take into account while setting up a project like this. My function as project leader will be taken over by the marketing IMC Ann Vanhaeren and the project will continue until August or September. I will still receive information about the progress while I’m back at school during my exams and when I’m relaxing (hopefully without redoing exams) in my vacation. They also promised to invite me on the kick off of the final project so I can see the end of a project that I’ve been part off.