Preparation Ogilvy

As the eID project is a big project that might be scaled to the rest of the world, it takes a lot of time to get everything in order. The whole process is bureaucratized witch allows interested people from around the world to be well informed.

First I had a meeting with the representative of the eID project. Here we discussed some scenarios I had made and we discussed our objectives and goals and how we are going to transmit the message to the target group.

The second meeting was about the official document I made for the briefing to Ogilvy. For small projects this isn't necessary, but in this case it should be clearly worked out on paper. We made a few changes and send the definite version to Ogilvy.
On 3 May we will have the kick-off meeting where the project will actually start.