eID progress

I went back to the Ogilvy Office in Brussels. The creative team has made a presentation with all different potential scenarios’ they made for the eID promotion movie. They came up with 3 ideas which they printed on A3 cardboards. This was an original way of showing, and it is handy to present it to the marketing team at IBM.

We discussed a little bit about the ideas they came up, but now it's up to me to analyze the different scenarios. First of all I will have a meeting with the marketing manager to discuss the ideas, and then I will make a kind of qualitative questionnaire to see which idea is the best for our situation.

I already made a little analyze on the ideas. This together with the analysis of the questionnaire will creative a good overview on what I have to brief to the eID team, who can have the last word in this. If all this is in order, I will have another meeting with Ogilvy, so they can't start developing.

Too bad my stage is almost over so I can't see the final result.